Articles liés à Marketing: Based on First Principles
Synopsis
An introduction to marketing based around Palmatier's acclaimed 'first principles', this textbook provides a focus on decision making, a global outlook and an abundance of engaging case studies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
Andrew Crecelius is Associate Professor of Marketing at Iowa State University, USA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing : Based on First Principles
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Bloomsbury Academic, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
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Marketing
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HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781350327900
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Marketing
Edité par
Bloomsbury Publishing (UK), 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781350327900
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Marketing: Based on First Principles
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ISBN 13 : 9781350327900
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Marketing : Based on First Principles
Edité par
Bloomsbury Academic, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
Neuf
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Marketing : Based on First Principles
Edité par
Bloomsbury Academic, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
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Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Marketing : Based on First Principles
Edité par
Bloomsbury Academic, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Marketing (Hardcover)
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ISBN 10 : 1350327905
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Hardcover. Etat : new. Hardcover. An introduction to marketing theory and practice based around Palmatiers acclaimed first principles, this textbook provides a global perspective and an abundance of engaging case studies.Palmatiers four principles all customers differ, all customers change, all competitors react, all resources are limited provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today. "Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"-- Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781350327900
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Marketing (Hardcover)
Edité par
Bloomsbury Publishing PLC, London, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. An introduction to marketing theory and practice based around Palmatiers acclaimed first principles, this textbook provides a global perspective and an abundance of engaging case studies.Palmatiers four principles all customers differ, all customers change, all competitors react, all resources are limited provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today. "Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781350327900
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Marketing: Based on First Principles
Edité par
Bloomsbury USA Academic, 2025
ISBN 10 : 1350327905
ISBN 13 : 9781350327900
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 388 pages. 9.69x7.44x1.00 inches. In Stock. N° de réf. du vendeur x-1350327905
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