The Fundamentals of Fashion Management - Couverture souple

Dillon, Susan; Budnarowska, Corinna; Marciniak, Dr Ruth

Couverture souple

ISBN 10 : 1350331392 ISBN 13 : 9781350331396

Editeur : Bloomsbury Visual Arts, 2026

Synopsis

An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.

A propos du livre

À propos des auteurs

Susan Dillon is a former Director of Teaching and Learning at JCA, London Fashion Academy and an experienced fashion educator, now working as an independent creative practitioner. Her practice has evolved into a making-led exploration of contemporary porcelain jewellery, sustainable design, slow processes, and craft-led approaches to creative business. Alongside her studio practice, she develops workshops and creative coaching rooted in mindful making.

Corinna Budnarowska is a Senior Lecturer and is the Course Leader for BA (Hons) Fashion Communication at the Arts University Bournemouth, UK. Her teaching is in the areas of fashion, marketing, consumer behaviour, omnichannel retailing, supply chain management, strategy and leadership, consultancy, and entrepreneurship. Her research interests are in responsible fashion practice, fashion consumer behaviour, and entrepreneurism, with research outputs in academic journals, books and conference papers. As an award-winning fashion business owner and early adopter of online retailing, Corinna has consulted with leading retail organizations and fashion designers, focusing mainly on their digital presence and communication strategies.

Ruth Marciniak is an Associate Lecturer and Senior Teaching Fellow of Advance HE at the Fashion Retail Academy, London. She obtained her PhD from Manchester University, which explored strategy planning in e-commerce: a study of the UK fashion retail sector. Prior to working in Higher Education, Ruth worked as an assistant fashion designer with a menswear brand. She is an active researcher with research outputs in academic journals, book chapters and conference papers. Ruth has conducted research for large fashion retail organizations. Her teaching and research interests include branding, digital and social media marketing and experiential marketing.

Détails de l'édition

• Éditeur: Bloomsbury Visual Arts
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1350331392
• ISBN 13: 9781350331396
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne