Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 - Couverture souple

Donzé, Pierre-Yves

Couverture souple

ISBN 10 : 1350335789 ISBN 13 : 9781350335783

Editeur : Bloomsbury Visual Arts, 2023

Synopsis

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

A propos du livre

À propos de l'auteur

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. His research focuses on the business history of creative industries (watchmaking, fashion, and luxury) and multinational enterprises. He is the author of numerous books, edited volumes and academic articles published in English, French, German, Italian and Japanese.

À propos de la quatrième de couverture

The first book to explain why and how European companies have dominated the global luxury industry since the 1980s.

Détails de l'édition

• Éditeur: Bloomsbury Visual Arts
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1350335789
• ISBN 13: 9781350335783
• Reliure: Broché
• Nombre de pages: 180
• Coordonnées du fabricant: non disponible
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