Articles liés à Innovation Management
Synopsis
Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.
Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors' extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.
New to this edition:
- Embedded critical reflections on all aspects of management combined with practical 'management recommendations', ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.
- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.
With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.
Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Innovation Management
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paperback. Etat : New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 011479934N
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Innovation Management
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Bloomsbury Academic, 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
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Innovation Management
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Bloomsbury Academic (UK), 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
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Innovation Management
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Bloomsbury Publishing Plc, 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
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Innovation Management (Paperback)
Edité par
Bloomsbury Publishing PLC, London, 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
Paperback
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Paperback. Etat : new. Paperback. Managing innovation is like competing in an Olympic Pentathlonexcellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areasideation, prioritization, implementation, strategy, and people and organizationis essential to success in todays ever-changing business landscape.Structured around the authors original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives. New to this edition:- Embedded critical reflections on all aspects of management combined with practical management recommendations, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector. With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management. Structured around the authors unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in todays ever-changing world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781350337961
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Innovation Management
Edité par
Bloomsbury Publishing PLC, GB, 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors' extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives. New to this edition:- Embedded critical reflections on all aspects of management combined with practical 'management recommendations', ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector. With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management. N° de réf. du vendeur LU-9781350337961
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Innovation Management
Edité par
Bloomsbury Academic (UK), 2025
ISBN 10 : 135033796X
ISBN 13 : 9781350337961
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2025. 4th Edition. paperback. . . . . . N° de réf. du vendeur V9781350337961
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