Articles liés à Strategic Management: Strategists at Work

Strategic Management: Strategists at Work - Couverture souple

MacIntosh, Robert; MacLean, Donald; Robinson, Craig

 
9781350347588: Strategic Management: Strategists at Work
Couverture souple
ISBN 10 : 1350347582 ISBN 13 : 9781350347588
Editeur : Bloomsbury Academic, 2023

Synopsis

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.

Craig Robinson is Reader in Business Education at King's Business School, King's College London.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bloomsbury Academic
Date d'édition
2023
Langue
anglais
ISBN 10 
1350347582
ISBN 13 
9781350347588
Reliure
Broché
Numéro d'édition
2
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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