Professional Writing - Couverture souple

Livre 75 sur 102: Bloomsbury Study Skills

Marsen, Sky

 
9781352007992: Professional Writing
Couverture souple
ISBN 10 : 1352007991 ISBN 13 : 9781352007992
Editeur : Red Globe Press, 2019

Synopsis

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.

This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.

New to this Edition:
- Fully revised throughout with coverage of a wider variety of journalistic writing
- New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
- Includes more analysed examples of business documents

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/professional-writing-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2019
Langue
anglais
ISBN 10 
1352007991
ISBN 13 
9781352007992
Reliure
Broché
Numéro d'édition
4
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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