Fashion Merchandising: Principles and Practice - Couverture souple

Clark, James

 
9781352011104: Fashion Merchandising: Principles and Practice
Couverture souple
ISBN 10 : 1352011107 ISBN 13 : 9781352011104
Editeur : Red Globe Press, 2020

Synopsis

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.

The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.

The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.

Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

New to this Edition:
- New focus point materials
- New chapter on Sustainability, co-authored with Hannah Middleton
- New activities and suggested reading lists

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2020
Langue
anglais
ISBN 10 
1352011107
ISBN 13 
9781352011104
Reliure
Broché
Numéro d'édition
2
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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