Innovation Management - Couverture souple

Van Den Ende, Jan

Couverture souple

ISBN 10 : 1352012421 ISBN 13 : 9781352012422

Editeur : Red Globe Press, 2021

Synopsis

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.

It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

A propos du livre

À propos de l'auteur

Jan van den Ende is Professor of Innovation Management at Rotterdam School of Management, Erasmus University. He was also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy. He has extensive industry experience, among other things as part of the Erasmus Center for Innovation.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1352012421
• ISBN 13: 9781352012422
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: Bloomsbury Publishing Ireland Limited; productsafety@bloomsbury.com; ; 29 Earlsfort Terrace; Dublin; D02 AY28; Irlande