Articles liés à Marketing Analytics: Based on First Principles
Synopsis
A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.
Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 203
EUR 4,61 expédition depuis Royaume-Uni vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour Marketing Analytics: Based on First Principles
Image d'archives
Marketing Analytics: Based on First Principles
Edité par
Bloomsbury Academic, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781352013214_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Marketing Analytics
Edité par
Bloomsbury Publishing (UK), 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781352013214
Quantité disponible : Plus de 20 disponibles
Image d'archives
Marketing Analytics
Edité par
Bloomsbury Publishing (UK), 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781352013214
Quantité disponible : Plus de 20 disponibles
Image d'archives
Marketing Analytics (Hardcover)
Edité par
Bloomsbury Publishing PLC, London, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781352013214
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Analytics: Based on First Principles
Edité par
Bloomsbury Academic, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Ancien ou d'occasion
Couverture rigide
Vendeur : Indiana Book Company, Marion, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. N° de réf. du vendeur 1000009319146-1
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing Analytics: Based on First Principles
Edité par
BLOOMSBURY ACADEMIC, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. N° de réf. du vendeur 533811146
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Analytics : Based on First Principles
Edité par
Bloomsbury Academic, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics How does each new analytics technique improve performance Which techniques are worth time and investment to implement As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. N° de réf. du vendeur 9781352013214
Quantité disponible : 2 disponible(s)
Image d'archives
Marketing Analytics: Based on First Principles
Edité par
Bloomsbury Academic, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLING22Oct2817100003023
Quantité disponible : Plus de 20 disponibles
Image d'archives
Marketing Analytics: Based on First Principles
Edité par
Bloomsbury Academic, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : Best Price, Torrance, CA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. SUPER FAST SHIPPING. N° de réf. du vendeur 9781352013214
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Marketing Analytics (Hardcover)
Edité par
Bloomsbury Publishing PLC, London, 2022
ISBN 10 : 1352013215
ISBN 13 : 9781352013214
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatiers dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you to: Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework. Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions. Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics. Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781352013214
Quantité disponible : 1 disponible(s)