RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti) - Couverture souple

Reddy, Dr V Bhargavi

 
9781365016264: RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti)
Couverture souple
ISBN 10 : 1365016269 ISBN 13 : 9781365016264
Editeur : Lulu.com, 2017

Synopsis

Rural marketing is gaining recognition as a growing profession, distinct academic discipline and rewarding career for young management students and executives. The predictions of eminent business persons that rural market will soon outstrip urban market appears to have validity. Rural markets today are not only attractive but also responsive. With this new opportunity the marketing battle field has expanded from the cities to the villages. "Go rural and be rural" seems to be the guiding principle of marketing.

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Éditeur
Lulu.com
Date d'édition
2017
Langue
anglais
ISBN 10 
1365016269
ISBN 13 
9781365016264
Reliure
Broché
Nombre de pages
246
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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