Présentation de l'éditeur
To effect the savings that come from large-scale pro0 duction, the modern manufacturer must employ people and sell to people with whom he cannot get into close personal relations. They must be influenced through the printed page or the typed sheet, and so we find him developing departments of correspondence, hiring men to guide him in his relations with his employees, giving much thought to letters which he uses in sales campaigns, and establishing a department to instruct his workmen and office help on the routine of their daily work and the scope of their duties. In other words, the business man of to-day of necessity puts great emphasis on the literary end of his work. He issues a monthly and weekly journal to keep his employees contented, another to hearten his salesmen, and a third, perhaps, to impress his customers with the spirit of good will and service in his organization. He develops charts and books of standard practise instruction; house memoranda fly back and forth from department to department; mail comes and goes in such large quantities that it must be opened and sealed by machine. The library in the plant keeps his people abreast of technical and business improvements. Perhaps even a trained writer prepares journal articles about the business, its methods and its founder. In short, modern large-scale production gives to language and to print an importance never before claimed for them.
(Typographical errors above are due to OCR software and don't occur in the book.)
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