What's Back of Marketing - Couverture rigide

 
9781372746949: What's Back of Marketing

Synopsis

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Présentation de l'éditeur

"No government expert can tell me anything about farming that I don't know."

"I didn't come here to tell you anything about farming, my friend, I came to look at your herd of dairy cows. I need a little new blood in my herd, and I thought you might have a young bull that would be just what I wanted."

The farmer's attitude changed immediately, and within five minutes, he was just as chummy with Dr. Henry C. Taylor, Chief of the Bureau of Agricultural Economics of the United States Department of Agriculture, as he was with his next door neighbor.

That is typical of hundreds of experiences Dr. Taylor has had. It is also typical of the way he has gained the confidence of thousands of farmers. It has always been his belief that to help farmers most, a scientist should be a farmer himself. And so both for this purpose and for his own pleasure and profit, he has operated a general farm, with an accredited herd of dairy cattle.

It is Dr. Taylor's doctrine that theorizing is of value only as a basis for practical investigation.

Tags: marketing products world lesson market crops wheat production farm exports agricultural united cotton local corn articles nations states country consumer
Category: Business and Economics - Marketing

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