Virtual Natives: How a New Generation Is Using Technology to Revolutionize Work, Play, and Culture - Couverture rigide

Henry, Catherine D.; Shannon, Leslie

 
9781394171354: Virtual Natives: How a New Generation Is Using Technology to Revolutionize Work, Play, and Culture
Couverture rigide
ISBN 10 : 1394171358 ISBN 13 : 9781394171354
Editeur : John Wiley & Sons Inc, 2023

Synopsis

The eclipse of Digital Natives and the dawn of virtual culture--how Gen A, Z are radically redefining the future of work, play, economics, and social life.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives, made up of Gen Alpha and Z. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

In this book, we explore:

  • How Virtual Natives are deploying the new technologies driving the virtualized world
  • How relationships and work habits are being virtualized
  • Identify ten main Virtual Native-led behaviors that are upending work and culture
  • How Virtual Natives are evolving their expertise into a full-blown economy


This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language.

To understand the future, read Virtual Natives.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

CATHERINE D. HENRY is a US-based futurist and corporate strategist advising some of the world's largest brands on how technology is disrupting business, media, entertainment, and culture, and how to transition to a 3D web. A specialist in frontier technologies with 20 years as a global institutional advisor, she is a leading African-American female in technology and an engaging keynote speaker who holds an MBA in marketing, an MA in economics and speaks five languages. She has been recognized by Campaign and Ad Age magazines as a leader in Web3 advertising and media (2023).

LESLIE SHANNON is a Silicon Valley-based futurist and corporate advisor focusing on connectivity-related tech disruptions and opportunities, including robotics, drones, visual analytics, cloud gaming, AR, and VR. She is the author of Interconnected Realities.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2023
Langue
anglais
ISBN 10 
1394171358
ISBN 13 
9781394171354
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible