Articles liés à Customer Communities: Engage and Retain Customers to...

Customer Communities: Engage and Retain Customers to Build the Future of Your Business - Couverture rigide

Mehta, Nick; Van Lieshout, Robin

 
9781394172115: Customer Communities: Engage and Retain Customers to Build the Future of Your Business
Couverture rigide
ISBN 10 : 1394172117 ISBN 13 : 9781394172115
Editeur : John Wiley & Sons Inc, 2023

Synopsis

Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:

  • Strategies for creating a cross functional customer engagement team
  • Techniques for building community in places that aren't the web or on social media
  • Ways to bring your organization's culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2023
Langue
anglais
ISBN 10 
1394172117
ISBN 13 
9781394172115
Reliure
Relié
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible