The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change - Couverture rigide

Barrah, Beirem Ben; Jordanov, Philip

 
9781394196562: The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change
Couverture rigide
ISBN 10 : 1394196563 ISBN 13 : 9781394196562
Editeur : John Wiley & Sons Inc, 2024

Synopsis

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

  • The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
  • The most common myths that leaders accidentally buy into as they guide their organizations
  • Case studies of contemporary companies overcoming challenges using brain and behavior science

A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology

PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2024
Langue
anglais
ISBN 10 
1394196563
ISBN 13 
9781394196562
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible