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Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action - Couverture souple

Pica, Lea

 
9781394202171: Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action
Couverture souple
ISBN 10 : 1394202172 ISBN 13 : 9781394202171
Editeur : John Wiley & Sons Inc, 2023

Synopsis

Are you suffering from Data Presentation Zombification?

Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.

In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.

By the final page, you'll know exactly how to:

  • Choose the data that matters most to your decision-makers
  • Speak to different stakeholder audience personality types (even the most challenging)
  • Infuse your data presentation with a persuasive narrative storyline
  • Craft strategic recommendations that get approved and implemented
  • Design simple, stunning slides that communicate without confusing
  • Transmit your data story with best-practice data visualization techniques
  • Avoid the most common data visualization violations and charting pitfalls
  • Prepare for and deliver your presentation like a professional speaker
  • Navigate challenging meeting conversations and logistics with ease

Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2023
Langue
anglais
ISBN 10 
1394202172
ISBN 13 
9781394202171
Reliure
Broché
Numéro d'édition
1
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible