The Go-to-market Cheat Code: The Secret to Unlocking B2b Growth - Couverture rigide

Gray, Justin; Wagner, Josh

 
9781394292103: The Go-to-market Cheat Code: The Secret to Unlocking B2b Growth
Couverture rigide
ISBN 10 : 1394292104 ISBN 13 : 9781394292103
Editeur : John Wiley & Sons Inc, 2024

Synopsis

National Bestseller

Unlock the timeless secrets to building strong business partnerships based on the foundation of trust

In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.

Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including:

  • The "digital mask" and how it has influenced the starting point of trust in any business relationship
  • The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages
  • Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship

The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

JUSTIN GRAY is the Co-Founder and Managing Partner at In Revenue Capital and an award-winning 5X entrepreneur who has made a career of launching and scaling companies, guiding them to successful exits of over $250MM. As a recognized speaker and thought leader, Justin has presented at top industry conferences and has been published more than 500 times.

JOSH WAGNER is a sales, marketing, and channel leader who has spent 20 years selling to and through strategic partners and has helped start-ups scale from $0 - $20MM. Today Josh is the Co-Founder and Managing Partner at In Revenue Capital, where he provides GTM operator expertise to support growth stage founders.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2024
Langue
anglais
ISBN 10 
1394292104
ISBN 13 
9781394292103
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible