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Synopsis
A practical strategy guide to marketing in a marketplace transformed by AI
In How to Do More with Less: Future-Proofing Yourself in an AI-driven Economy, AI and e-commerce expert Sharon Gai delivers a tell-all guide for marketers doing their best to navigate a marketplace that's been transformed by artificial intelligence and new ways of doing business. Gai explains her Culture Fluid mindset, a resilience-based way of understanding user, customer, and sales growth, and shows you how to incorporate AI into your company.
The book walks you through how artificial intelligence is used in marketing and the major technological changes that have paved the way for new applications and new capabilities: natural language processing (NLP), machine learning (ML), computer vision, and generative AI. It also offers deep dives into:
- How AI influences audience acquisition and the marketing equation that explains how to measure the efficacy of your strategies
- Specific tactics for using AI to maximize your average order value and increase conversion rates
- Comprehensive frameworks - supported by real-world case studies - to transform your marketing techniques by incorporating new AI-powered tools into your processes
Perfect for marketing, sales, and growth professionals in companies of any size and in a wide variety of industries, How to Do More with Less offers an up-to-date and essential resource on AI-enabled marketing that blends theory and proven, real-world implementation strategies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
SHARON GAI is an expert in AI and e-commerce. She advises organizations on digital strategy and has worked with TEDx, Singularity University, UBS, Deloitte, Walmart, and LVMH. She is a Top AI Voice 2026, RETHINK Retail’s Top Retail Expert and has been published in Bloomberg, Reuters, ABC, CBC, CCTV, and more.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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How to Do More With Less : Future-proofing Yourself in an Ai-driven Economy
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Hardback. Etat : New. An honest and practical strategy guide to working in a world transformed by AI In today's workplace, headlines about artificial intelligence can feel overwhelming. With headlines swinging between promises of utopia and warnings of mass unemployment, for most knowledge workers, the truth feels unclear. In this book, Sharon Gai cuts through the noise. Drawing from real-world examples and global insights, she explains how AI is reshaping the way we work-without hype or fearmongering. Instead of choosing between blind optimism or outright pessimism, she offers a practical, balanced perspective that helps readers make sense of the rapidly evolving AI landscape. You'll learn how to: Reskill and future-proof your career in the face of AI disruptionIdentify which parts of your role can be automated, and which require human creativity and judgmentUse proven frameworks to evaluate AI's impact on your work and your organizationApply actionable tips and tools to boost productivity, make smarter decisions, and do more with lessGain clarity as a parent, leader, or professional navigating what this means for the next generation Whether you're an employee anxious about your future, a parent concerned about your children's opportunities, or a leader managing a lean team with tight budgets, this book provides the strategies and mindset you need to adapt so you can stop worrying and start preparing. N° de réf. du vendeur LU-9781394352364
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Hardback. Etat : New. An honest and practical strategy guide to working in a world transformed by AI In today's workplace, headlines about artificial intelligence can feel overwhelming. With headlines swinging between promises of utopia and warnings of mass unemployment, for most knowledge workers, the truth feels unclear. In this book, Sharon Gai cuts through the noise. Drawing from real-world examples and global insights, she explains how AI is reshaping the way we work-without hype or fearmongering. Instead of choosing between blind optimism or outright pessimism, she offers a practical, balanced perspective that helps readers make sense of the rapidly evolving AI landscape. You'll learn how to: Reskill and future-proof your career in the face of AI disruptionIdentify which parts of your role can be automated, and which require human creativity and judgmentUse proven frameworks to evaluate AI's impact on your work and your organizationApply actionable tips and tools to boost productivity, make smarter decisions, and do more with lessGain clarity as a parent, leader, or professional navigating what this means for the next generation Whether you're an employee anxious about your future, a parent concerned about your children's opportunities, or a leader managing a lean team with tight budgets, this book provides the strategies and mindset you need to adapt so you can stop worrying and start preparing. N° de réf. du vendeur LU-9781394352364
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Hardcover. Etat : new. Hardcover. An honest and practical strategy guide to working in a world transformed by AI In todays workplace, headlines about artificial intelligence can feel overwhelming. With headlines swinging between promises of utopia and warnings of mass unemployment, for most knowledge workers, the truth feels unclear. In this book, Sharon Gai cuts through the noise. Drawing from real-world examples and global insights, she explains how AI is reshaping the way we workwithout hype or fearmongering. Instead of choosing between blind optimism or outright pessimism, she offers a practical, balanced perspective that helps readers make sense of the rapidly evolving AI landscape. Youll learn how to: Reskill and future-proof your career in the face of AI disruptionIdentify which parts of your role can be automated, and which require human creativity and judgmentUse proven frameworks to evaluate AIs impact on your work and your organizationApply actionable tips and tools to boost productivity, make smarter decisions, and do more with lessGain clarity as a parent, leader, or professional navigating what this means for the next generation Whether youre an employee anxious about your future, a parent concerned about your childrens opportunities, or a leader managing a lean team with tight budgets, this book provides the strategies and mindset you need to adapt so you can stop worrying and start preparing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781394352364
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