The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers - Couverture rigide
Synopsis
Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques
The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.
The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment.
Inside the book, you’ll find:
- Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop
- Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions
- Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources
- Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action
- Comprehensive methods for auditing and enhancing empathy in customer communications
Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
ROGER DOOLEY is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book Brainfluence has been translated into 11 languages.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Persuasion Engine
Edité par
John Wiley and Sons Inc, US, 2026
ISBN 10 : 1394383258
ISBN 13 : 9781394383252
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Hardback. Etat : New. Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into "Neuromarketing 2.0," where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you'll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktopPractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversionsStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resourcesAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer actionComprehensive methods for auditing and enhancing empathy in customer communications Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world. N° de réf. du vendeur LU-9781394383252
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The Persuasion Engine
Edité par
John Wiley and Sons Inc, US, 2026
ISBN 10 : 1394383258
ISBN 13 : 9781394383252
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Hardback. Etat : New. Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into "Neuromarketing 2.0," where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you'll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktopPractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversionsStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resourcesAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer actionComprehensive methods for auditing and enhancing empathy in customer communications Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world. N° de réf. du vendeur LU-9781394383252
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The Persuasion Engine
Edité par
John Wiley and Sons, 2026
ISBN 10 : 1394383258
ISBN 13 : 9781394383252
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The Persuasion Engine (Hardcover)
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ISBN 10 : 1394383258
ISBN 13 : 9781394383252
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Hardcover. Etat : new. Hardcover. Tap into your customers unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into Neuromarketing 2.0, where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, youll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktopPractical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversionsStep-by-step guidance for implementing biometric tools and implicit testing without laboratory resourcesAdvanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer actionComprehensive methods for auditing and enhancing empathy in customer communications Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781394383252
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