The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI - Couverture rigide

Reinhardt, Ingo

 
9781394396900: The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI
Couverture rigide
ISBN 10 : 1394396902 ISBN 13 : 9781394396900
Editeur : John Wiley & Sons Inc, 2026

Synopsis

An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI

In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.

Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.

Inside the book:

  • Detailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AI
  • Step-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firm
  • Up-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricing

Perfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, The Pricing Playbook is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that’s evolving rapidly.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

INGO REINHARDT has close to two decades’ experience in pricing and revenue growth management and has worked with hundreds of professionals in the field.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2026
Langue
anglais
ISBN 10 
1394396902
ISBN 13 
9781394396900
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible