Synopsis
One simple instinct changes a life and a business: do the obvious thing.
This book tells the story of Oliver B. Adams, a working-class boy who climbs from a small New England grocery to the top ranks of a major advertising agency. It shows how clear-eyed analysis and plain sense craft campaigns that win real results. The standout idea is simple: look at the facts, find the obvious solution, and then act on it with steady persistence.
What you’ll experience- A clear case for why obvious, thoughtful moves beat flashy stunts
- Real-world examples of how straightforward analysis improved campaigns and earnings
- Practical lessons on problem-solving, testing ideas, and communicating effectively
- A memorable portrait of a practical, no-nonsense approach to business success
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
