Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce - Couverture rigide

Berg, Natalie; Knights, Miya

Couverture rigide

ISBN 10 : 1398601446 ISBN 13 : 9781398601444

Editeur : Kogan Page Ltd, 2021

Synopsis

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

A propos du livre

À propos de l'auteur

Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.

Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1398601446
• ISBN 13: 9781398601444
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne