Digital Marketing Strategy: An Integrated Approach to Online Marketing - Couverture souple

Kingsnorth, Simon

 
9781398605978: Digital Marketing Strategy: An Integrated Approach to Online Marketing
Couverture souple
ISBN 10 : 1398605972 ISBN 13 : 9781398605978
Editeur : Kogan Page, 2022

Synopsis

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2022
Langue
anglais
ISBN 10 
1398605972
ISBN 13 
9781398605978
Reliure
Broché
Numéro d'édition
3
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781398605992: Digital Marketing Strategy: An Integrated Approach to Online Marketing

Edition présentée

ISBN 10 :  1398605999 ISBN 13 :  9781398605992
Editeur : Kogan Page, 2022
Couverture rigide