Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy - Couverture souple

Asplen-Taylor, Simon

 
9781398606050: Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Couverture souple
ISBN 10 : 1398606057 ISBN 13 : 9781398606050
Editeur : Kogan Page, 2022

Synopsis

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

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À propos de l?auteur

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2022
Langue
anglais
ISBN 10 
1398606057
ISBN 13 
9781398606050
Reliure
Broché
Nombre de pages
328
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781398606074: Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Edition présentée

ISBN 10 :  1398606073 ISBN 13 :  9781398606074
Editeur : Kogan Page, 2022
Couverture rigide