Paperback. Etat : new. Paperback. WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781398606487

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Harhut, Nancy

Edit� par Kogan Page, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

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Etat : Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! N� de r�f. du vendeur 466ZKQ0001RA

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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses

Harhut, Nancy

Edit� par Kogan Page, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

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Using Behavioral Science in Marketing

Nancy Harhut

Edit� par Kogan Page, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Harhut, Nancy

Edit� par Kogan Page, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses

Harhut, Nancy

Edit� par Kogan Page, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

Neuf Couverture souple

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Paperback or Softback)

Harhut, Nancy

Edit� par Kogan Page 8/30/2022, 2022

ISBN 10 : 1398606480 ISBN 13 : 9781398606487

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Paperback or Softback. Etat : New. Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses 1.35. Book. N� de r�f. du vendeur BBS-9781398606487

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