Event Planning and Management: Principles, Planning and Practice - Couverture souple

Dowson, Ruth; Albert, Bernadette; Lomax, Dan

 
9781398607101: Event Planning and Management: Principles, Planning and Practice
Couverture souple
ISBN 10 : 139860710X ISBN 13 : 9781398607101
Editeur : Kogan Page, 2022

Synopsis

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2022
Langue
anglais
ISBN 10 
139860710X
ISBN 13 
9781398607101
Reliure
Broché
Numéro d'édition
3
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781398607125: Event Planning and Management: Principles, Planning and Practice

Edition présentée

ISBN 10 :  1398607126 ISBN 13 :  9781398607125
Editeur : Kogan Page Ltd, 2022
Couverture rigide