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Synopsis
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.
B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Edité par
Kogan Page, 2023
ISBN 10 : 1398608513
ISBN 13 : 9781398608511
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B2b Customer Experience : A Practical Guide to Delivering Exceptional Cx
Edité par
Kogan Page, 2023
ISBN 10 : 1398608513
ISBN 13 : 9781398608511
Ancien ou d'occasion
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B2b Customer Experience : A Practical Guide to Delivering Exceptional Cx
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B2B Customer Experience
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Paperback. Etat : New. Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment. N° de réf. du vendeur LU-9781398608511
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX (Paperback or Softback)
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Kogan Page 5/30/2023, 2023
ISBN 10 : 1398608513
ISBN 13 : 9781398608511
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
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B2B Customer Experience
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
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B2B Customer Experience
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment. N° de réf. du vendeur LU-9781398608511
Quantité disponible : Plus de 20 disponibles
Image d'archives
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Edité par
Kogan Page Ltd, 2023
ISBN 10 : 1398608513
ISBN 13 : 9781398608511
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 185. N° de réf. du vendeur B9781398608511
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