Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Couverture rigide

Hou, Zontee

 
9781398614628: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Couverture rigide
ISBN 10 : 1398614629 ISBN 13 : 9781398614628
Editeur : Kogan Page, 2024

Synopsis

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.

To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.

The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2024
Langue
anglais
ISBN 10 
1398614629
ISBN 13 
9781398614628
Reliure
Relié
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9781398614604: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Edition présentée

ISBN 10 :  1398614602 ISBN 13 :  9781398614604
Editeur : Kogan Page, 2024
Couverture souple