Articles liés à Marketing in Web 3.0: Artificial Intelligence, the...

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing - Couverture souple

Kingsnorth, Simon

 
9781398615502: Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing
Couverture souple
ISBN 10 : 1398615501 ISBN 13 : 9781398615502
Editeur : Kogan Page, 2024

Synopsis

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.

Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going.

Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2024
Langue
anglais
ISBN 10 
1398615501
ISBN 13 
9781398615502
Reliure
Broché
Numéro d'édition
1
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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