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Business Analytics with Python: Essential Skills for Business Students - Couverture souple

Chen, Bowei; Kling, Gerhard

 
9781398617179: Business Analytics with Python: Essential Skills for Business Students
Couverture souple
ISBN 10 : 1398617172 ISBN 13 : 9781398617179
Editeur : Kogan Page, 2025

Synopsis

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk. Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Bowei Chen is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.

Gerhard Kling is a Professor in Finance at the University of Aberdeen. He has worked in higher education for over 18 years (SOAS, University of Southampton, UWE, Utrecht University). His current interests focus on machine learning (ML), artificial intelligence (AI), and their applications in FinTech and Green Finance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2025
Langue
anglais
ISBN 10 
1398617172
ISBN 13 
9781398617179
Reliure
Broché
Numéro d'édition
1
Nombre de pages
408
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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