Business Analytics With Python: Essential Skills for Business Students - Couverture rigide

Chen, Bowei; Kling, Gerhard

 
9781398617285: Business Analytics With Python: Essential Skills for Business Students
Couverture rigide
ISBN 10 : 1398617288 ISBN 13 : 9781398617285
Editeur : Kogan Page Ltd, 2025

Synopsis

Data-driven decision-making is a fundamental component of business success. Use this textbook to help you learn and understand the core knowledge and techniques needed for analysing business data with Python programming.

Business Analytics with Python is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees. It assumes no prior knowledge or experience in computer science, instead presenting the technical aspects of the subject in an accessible, introductory way for students. This book takes a holistic approach to business analytics, covering not only Python as well as mathematical and statistical concepts, essential machine learning methods and their applications.

Features include:
- Chapters covering preliminaries, as well as supervised and unsupervised machine learning techniques
- A running case study to help students apply their knowledge in practice.
- Real-life examples demonstrating the use of business analytics for tasks such as customer churn prediction, credit card fraud detection, and sales forecasting.
- Practical exercises and activities, learning objectives, and chapter summaries to support learning.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Bowei Chen is an Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He is also the Programme Director of the MSc in Finance and Management and an ESRC IAA Reviewer.

Gerhard Kling is a Professor in Finance at the University of Aberdeen. He has worked in higher education for over 18 years (SOAS, University of Southampton, UWE, Utrecht University). His current interests focus on machine learning (ML), artificial intelligence (AI), and their applications in FinTech and Green Finance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2025
Langue
anglais
ISBN 10 
1398617288
ISBN 13 
9781398617285
Reliure
Relié
Nombre de pages
408
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781398617179: Business Analytics with Python: Essential Skills for Business Students

Edition présentée

ISBN 10 :  1398617172 ISBN 13 :  9781398617179
Editeur : Kogan Page, 2025
Couverture souple