Consumer Behaviour: Understanding Consumers in a Digital Landscape - Couverture souple

Pelet, Jean-Eric

Couverture souple

ISBN 10 : 1398618616 ISBN 13 : 9781398618619

Editeur : Kogan Page, 2025

Synopsis

Advanced Human Resource Management provides comprehensive, practical guidance on understanding and implementing key strategies across various HR functions. This essential textbook for postgraduate and final year undergraduate students of HRM covers an expansive discussion on contemporary contexts, theories and strategies for the various HR functions. From topics such as talent and performance management to managing diversity and maintaining sustainability, the book engages with how to apply different HR management approaches within organizations to achieve sustained competitive advantage. Features include: - Analysis of the impact of HR strategies at the micro-, meso- and macro-levels of the organization - Considerations of legal and policy implications of HR practices for ensuring compliance - Evaluation of the effectiveness of HRM strategies across different organizational settings, including large and small organizations as well as public and private sectors - Self-assessment quiz questions, relevant case law and real-world examples

A propos du livre

À propos de l?auteur

Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He leads the Consumer Behaviour teaching at Masters level at IAE Amiens, IAE Vannes, EM Normandie, PBS and EMLV. He is also a visiting professor both in France and abroad in England, Poland, Finland, Switzerland and Thailand.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1398618616
• ISBN 13: 9781398618619
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible