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Synopsis
With digitalization a consistent theme on every procurement leader's agenda, this book provides a practical approach, empowering leaders to skilfully navigate the intricacies of digital transformation in procurement. Many procurement leaders struggle to deliver their digitalization agendas due to slow, costly and underwhelming results. Digital Transformation in Procurement is designed to help procurement leaders embrace digital transformation and drive top-line growth. Covering the essential success factors, the impact of digitalization on people, organization processes and technology, this book helps leaders in procurement make any digitalization transformation a success and deliver value at scale. Digital Transformation in Procurement is a practical resource offering valuable insights, frameworks and examples from global procurement transformation programmes. Taking a holistic approach to digital transformation, this book covers key challenges, new technologies and how procurement leaders can make digitization work for them. This is the book every procurement leader needs to launch their new procurement strategy for the digital age.
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À propos de l?auteur
Bev Burgess is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing, Account Based Growth and Executive Engagement Strategies, all published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Account-Based Marketing: The Definitive Handbook for B2B Marketers
Edité par
Kogan Page, 2025
ISBN 10 : 1398619132
ISBN 13 : 9781398619135
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Account-Based Marketing
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ACCOUNT BASED MARKETING
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Account-Based Marketing
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Paperback. Etat : New. Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving. N° de réf. du vendeur LU-9781398619135
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Account-Based Marketing: The Definitive Handbook for B2B Marketers
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Account-Based Marketing
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Paperback. Etat : New. Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving. N° de réf. du vendeur LU-9781398619135
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Account-Based Marketing: The Definitive Handbook for B2B Marketers
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Account-Based Marketing: The Definitive Handbook for B2B Marketers
Edité par
Kogan Page Ltd, 2025
ISBN 10 : 1398619132
ISBN 13 : 9781398619135
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Account-Based Marketing: The Definitive Handbook for B2B Marketers (Paperback or Softback)
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Kogan Page 3/25/2025, 2025
ISBN 10 : 1398619132
ISBN 13 : 9781398619135
Neuf
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Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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AccountBased Marketing The Definitive Handbook for B2B Marketers
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Paperback. Etat : Brand New. 288 pages. 9.22x6.15x0.59 inches. In Stock. This item is printed on demand. N° de réf. du vendeur __1398619132
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