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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination - Couverture souple
Synopsis
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
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À propos de l'auteur
Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.
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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
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Kogan Page, 2025
ISBN 10 : 1398619256
ISBN 13 : 9781398619258
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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
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Using Creativity and Data in Marketing (Paperback)
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Paperback. Etat : new. Paperback. The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world. Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398619258
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Using Creativity and Data in Marketing
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Paperback. Etat : New. How can marketing leaders leverage data and creativity to deliver measurable business results?Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.You'll learn how to: - Access expert interviews revealing actionable leadership lessons- Master strategic tools to translate data into creative breakthroughs- Understand governance and financial impact of data-driven marketing- Anticipate industry trends with informed, big-picture thinking- Drive measurable ROI through data-informed, innovative campaignsDesigned for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends. N° de réf. du vendeur LU-9781398619258
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Using Creativity and Data in Marketing : Unlocking Creative Value With Insight and Imagination
Edité par
Kogan Page, 2025
ISBN 10 : 1398619256
ISBN 13 : 9781398619258
Ancien ou d'occasion
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Using Creativity and Data in Marketing
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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination (eng)
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