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Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination - Couverture rigide

Ollerton, Tom

 
9781398619272: Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
Couverture rigide
ISBN 10 : 1398619272 ISBN 13 : 9781398619272
Editeur : Kogan Page, 2025

Synopsis

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns.

Using Creativity and Data in Marketing is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns.

Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2025
Langue
anglais
ISBN 10 
1398619272
ISBN 13 
9781398619272
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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