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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Couverture souple

Westwood, John

 
9781398619739: How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Couverture souple
ISBN 10 : 1398619736 ISBN 13 : 9781398619739
Editeur : Kogan Page, 2025

Synopsis

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2025
Langue
anglais
ISBN 10 
1398619736
ISBN 13 
9781398619739
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
Eu comply OÜ
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