How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Couverture rigide

Westwood, John

Couverture rigide

ISBN 10 : 1398619868 ISBN 13 : 9781398619869

Editeur : Kogan Page, 2025

Synopsis

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

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A propos du livre

À propos de l'auteur

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1398619868
• ISBN 13: 9781398619869
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible