Synopsis
Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules on Global Marketing, this textbook includes chapters on global communications, cultural convergence and divergence as well as production and consumption considerations. There are discussions of standardization vs differentiation, cultural universals, brand equity and the encoding of marketing messaging. Crucially, it explores these topics from multiple stakeholder perspectives, providing further insight into how theories, when used in practice, may have different implications. Features include: · Ethical considerations of marketing internationally · Theoretical debates and critiques to support critical thinking. · Learning outcomes, end of chapter exercise questions and activities for students. · Real-world examples throughout such as Disneyland, Taylor Swift and Kinder to help students to apply theoretical content within professional practice.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Mick Marchington was Emeritus Professor of Human Resource Management at University of Manchester, UK and a Chartered Companion of the CIPD. Adrian Wilkinson is a professor and was founding director of the Centre for Work, Organisation and Wellbeing at Griffith University, Australia and a Chartered Fellow of the CIPD. Rory Donnelly is Professor of HRM at the University of Liverpool, UK and a Chartered Member of the CIPD. Anastasia Kynighou is a senior lecturer in Human Resource Management at Manchester Metropolitan University, UK and a Chartered Member of the CIPD.
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Human Resource Management at Work
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Human Resource Management at Work : The Definitive Guide
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CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
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Human Resource Management at Work : The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Neuf
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Human Resource Management at Work : The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Neuf
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Human Resource Management at Work: The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Neuf
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2025. 8th Edition. paperback. . . . . . N° de réf. du vendeur V9781398620216
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Human Resource Management at Work
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Paperback. Etat : New. The definitive textbook for mastering HRM theory and practice in today's evolving workplace.How can HR professionals navigate global change while delivering measurable organizational value? Human Resource Management at Work by Mick Marchington, Adrian Wilkinson, Rory Donnelly and Anastasia Kynighou provides postgraduate and CIPD Level 7 students with the comprehensive knowledge and applied skills needed to succeed in advanced HRM modules and professional practice. Structured in four parts, the book begins with HRM strategy and the global context before examining the roles of HR professionals and line managers. It then offers in-depth coverage of resourcing, talent management, learning and development, reward and employment relations. The final section explores HRM's contribution to business performance and the key capabilities required to manage business projects. Updated content addresses artificial intelligence in HR, HR ecosystems, equal value and pay ethics and agile project management approaches, supported by international real-world examples. Structured learning features include: - Reflective practice activities to encourage critical thinking - Real-world examples from global organizations - Exercises to consolidate learning and apply theory to practice - 'Explore further' sections to prompt wider reading - Online instructor's manual and lecture slides for structured teaching Whether preparing for the CIPD Level 7 qualification or deepening postgraduate HR expertise, this textbook equips students with the insight, skills, and confidence to excel in HRM roles across diverse organizational contexts. N° de réf. du vendeur LU-9781398620216
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Human Resource Management at Work : The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 47742205
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Human Resource Management at Work: The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Human Resource Management at Work: The Definitive Guide
Edité par
CIPD - Kogan Page, 2025
ISBN 10 : 1398620211
ISBN 13 : 9781398620216
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Human Resource Management at Work (Paperback)
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Paperback. Etat : new. Paperback. Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM, covering everything HR students need to excel in their academic studies. This leading textbook is divided into four key parts. The first part of the book covers HRM strategy and the global context, whilst Part Two discusses the role of HR professionals and line managers in the workplace and how the responsibilities for delivering effective HR varies in a changing world of work. Part Three has expert coverage of the key areas of HR including resourcing and talent management, learning and development (L&D), reward and employment relations. The final part examines the impact that HRM can have on business performance and also outlines the key knowledge and skills required to manage a business project. This updated edition now has coverage of artificial intelligence, HR ecosystems, equal value and pay ethics and the new approaches to project management. It also includes international real-world examples, reflective practice activities to encourage critical thinking, exercises to help the consolidation of learning and 'explore further' boxes to encourage wider reading. This book is for students taking the CIPD Level 7 qualification and is also for non-CIPD accredited HR postgraduate students. Online supporting resources include an instructor's manual and lecture slides. Providing all the research, models and theory needed for an HR master's degree and the examples and context necessary to excel as an HR professional. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398620216
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