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The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy - Couverture rigide

Hardcastle, Kate

 
9781398620476: The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy
Couverture rigide
ISBN 10 : 1398620475 ISBN 13 : 9781398620476
Editeur : Kogan Page, 2025

Synopsis

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.


In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark.

Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2025
Langue
anglais
ISBN 10 
1398620475
ISBN 13 
9781398620476
Reliure
Relié
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
non disponible