Market and User Research Operations: Operationalize Customer Research for Scale and Impact - Couverture souple

Marsh, Stephanie

Couverture souple

ISBN 10 : 1398620505 ISBN 13 : 9781398620506

Editeur : Kogan Page, 2025

Synopsis

Change in organizations is all about people; it is people who plan, prepare for and implement change and who are affected by it in the daily course of their work. However, there is a tendency to focus on the more technical and quantifiable aspects of implementing organizational change programmes whilst ignoring the complex ways that these will impact individuals. Providing an evidence-based analysis of change in organizations, Managing and Leading People Through Organizational Change is written for senior practitioners responsible for change programmes and postgraduate students of organizational change. This updated edition demonstrates the importance of understanding the impact of developing technologies, including AI, as well as how best to implement sustainability and inclusion in the workplace. With new material on individual wellbeing and the impact of hybrid working, this book sets out frameworks, practical approaches and recommendations for communicating with and leading individuals, teams and organizations through change. Full of exercises, interviews and real-world examples from across the globe, this book is an essential resource for leaders and students enabling them to achieve sustainable benefits of change at work.

A propos du livre

À propos de l?auteur

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant, one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1398620505
• ISBN 13: 9781398620506
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne