Accessible Communications: Create Impact, Avoid Missteps and Build Trust - Couverture souple

Riemers, Lisa; Hamel-Nelis, Matisse

 
9781398621848: Accessible Communications: Create Impact, Avoid Missteps and Build Trust

Synopsis

Creating accessible communications is no longer an optional extra but a business necessity. With so many rules and regulations it can feel like an insurmountable challenge. The cost of ignoring accessibility can be significant. It has never been more important for communicators to embrace true accessibility in their work, but doing so can feel time-consuming and difficult. This practical and easy-to-follow guide empowers professionals to feel confident creating truly accessible communications across various formats, from emails and documents to videos and social media. With the emphasis on practical content examples that professionals encounter daily, and a holistic approach, this book will become the ultimate companion to anyone looking to communicate with colleagues, customers, shareholders and stakeholders. Written by two leading consultants, this book equips communicators to develop campaigns and strategies that build business reputation and consumer trust. It provides in-depth coverage of evolving legislation in the area, as well as a forward-looking approach that goes beyond compliance and looks towards clarity and inclusivity. With real-world examples like Microsoft, Coles Supermarket and others, this book provides guidance to ensure that all communications are more accessible, impactful and effective.

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À propos des auteurs

Lisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK, Lisa advises large and complex organizations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government.

Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781398621862: Accessible Communications: Create Impact, Avoid Missteps and Build Trust

Edition présentée

ISBN 10 :  1398621862 ISBN 13 :  9781398621862
Editeur : Kogan Page, 2025
Couverture rigide