Creating accessible communications is no longer an optional extra but a business necessity. With so many rules and regulations it can feel like an insurmountable challenge. The cost of ignoring accessibility can be significant. It has never been more important for communicators to embrace true accessibility in their work, but doing so can feel time-consuming and difficult. This practical and easy-to-follow guide empowers professionals to feel confident creating truly accessible communications across various formats, from emails and documents to videos and social media. With the emphasis on practical content examples that professionals encounter daily, and a holistic approach, this book will become the ultimate companion to anyone looking to communicate with colleagues, customers, shareholders and stakeholders. Written by two leading consultants, this book equips communicators to develop campaigns and strategies that build business reputation and consumer trust. It provides in-depth coverage of evolving legislation in the area, as well as a forward-looking approach that goes beyond compliance and looks towards clarity and inclusivity. With real-world examples like Microsoft, Coles Supermarket and others, this book provides guidance to ensure that all communications are more accessible, impactful and effective.
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Lisa Riemers is an independent communications consultant and accessibility advocate who helps clients connect their people and tell their stories. Based in London, UK, Lisa advises large and complex organizations including world-leading universities, charities, insurers, business-to-business (B2B) companies and the UK government.
Matisse Hamel-Nelis is an award-winning communications and digital accessibility consultant and a PR professor at Durham College. Based in Toronto, Canada, she also founded and hosts the PR & Lattes podcast and is the past Chair of the Diversity, Equity and Inclusion (DEI) Committee for the International Association of Business Communicators (IABC).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. 1st. Ready to build credibility and optimize your communications for real business impact? Accessible Communications is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and frameworks to help you apply accessibility principles confidently across emails, documents, videos and social media. With real-world examples and actionable tools, it helps you to build trust with your audience that expands reach, protects reputation and enhances career growth.You'll learn how to:- Build accessibility into your communications strategies from the outset- Apply practical tools that optimize messaging across multiple formats- Understand evolving legislation and its impact on communications- Develop skills to increase audience trustThis guide supports your career development by helping you create more impactful communications that comply with regulations and drive business value.Themes include: Accessibility and inclusivity, Communication strategy and frameworks, Practical application and tools, Career development and credibility building, Regulatory compliance and business impact. N° de réf. du vendeur LU-9781398621848
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Paperback. Etat : new. Paperback. Creating accessible communications is no longer an optional extra but a business necessity.With so many rules and regulations, it can feel like an insurmountable challenge, but it doesn't have to be that way. Overlooking accessibility can be expensive, but integrating it from the start amplifies reach and saves money in the long run. Accessible communications expand audiences, boost sales, protect reputations and ensure everyone can access information without exclusion. This practical and easy-to-follow guide ensures communicators feel confident in creating truly accessible communications across various formats, from emails and documents to videos and social. With the emphasis on practical content examples that professionals encounter daily and a holistic approach, this book will become the ultimate companion to anyone looking to communicate information effectively. Whether that's internal communications for colleagues or external messages for customers, suppliers, shareholders or other stakeholders. Written by two leading communications consultants who provide in-depth coverage of evolving legislation in the area and a forward-looking approach that goes beyond compliance and looks towards clarity and inclusivity, this book equips communicators to develop communications that build business reputation and consumer trust. With real-world examples, this book ensures that all communications are inclusive and effective. Understand how to design inclusive and accessible communications that meet legislative standards and work for everyone. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398621848
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Paperback. Etat : New. 1st. Ready to build credibility and optimize your communications for real business impact? Accessible Communications is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and frameworks to help you apply accessibility principles confidently across emails, documents, videos and social media. With real-world examples and actionable tools, it helps you to build trust with your audience that expands reach, protects reputation and enhances career growth.You'll learn how to:- Build accessibility into your communications strategies from the outset- Apply practical tools that optimize messaging across multiple formats- Understand evolving legislation and its impact on communications- Develop skills to increase audience trustThis guide supports your career development by helping you create more impactful communications that comply with regulations and drive business value.Themes include: Accessibility and inclusivity, Communication strategy and frameworks, Practical application and tools, Career development and credibility building, Regulatory compliance and business impact. N° de réf. du vendeur LU-9781398621848
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