Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals - Couverture rigide

Asplen-Taylor, Simon

Couverture rigide

ISBN 10 : 1398622036 ISBN 13 : 9781398622036

Editeur : Kogan Page, 2025

Synopsis

Data and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competitive advantage.

Data and Analytics Strategy for Business is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results.

Incorporating the latest developments in AI, this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco and Facebook, this book is a step-by-step guide to designing and implementing a results-driven data strategy.

A propos du livre

À propos de l?auteur

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1398622036
• ISBN 13: 9781398622036
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne