The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert - Couverture souple

Giovanetti, Fab

 
9781398622425: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert
Couverture souple
ISBN 10 : 1398622427 ISBN 13 : 9781398622425
Editeur : Kogan Page, 2025

Synopsis

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you.

The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs.

Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today's fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant. As the CEO and head teacher of Alt Marketing School, she supports individuals to make a positive impact through their marketing efforts. Based in Cambridge, UK she has featured in The Next Web, Business Insider and Forbes amongst others and has been nominated as one of the 50 digital women as well as one of the Top 100 Marketers in 2023 by Growth Daily and in the Top 100 Marketing Influencers Index of 2023.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2025
Langue
anglais
ISBN 10 
1398622427
ISBN 13 
9781398622425
Reliure
Broché
Numéro d'édition
1
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781398622432: The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert

Edition présentée

ISBN 10 :  1398622435 ISBN 13 :  9781398622432
Editeur : Kogan Page, 2025
Couverture rigide