Articles liés à Research Methods for Tourism, Hospitality, Leisure...

Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting - Couverture rigide

McLoughlin, Emmet; Stait, Natasha

 
9781398622722: Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting
Couverture rigide
ISBN 10 : 1398622729 ISBN 13 : 9781398622722
Editeur : Kogan Page Ltd, 2026

Synopsis

Ideal for upper-level undergraduate and postgraduate students, Research Methods for Tourism, Hospitality, Leisure and Events combines foundational research principles with practical, industry-specific applications.

This textbook looks at:
-Research design and methodology including qualitative, quantitative and mixed research methods
-Data collection and analysis
-Writing a final report or dissertation based on the research

With in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Emmet McLoughlin is Senior Lecturer in Tourism and Events Management at Cardiff Metropolitan University where he teaches research methods for undergraduate and postgraduate levels. He is also a member of the Welsh Centre for Tourism Research (WCTR) and a Fellow of the Higher Education Academy (UK).

Natasha Stait is Associate Lecturer in Business Management and Law and an Early Career Researcher at Cardiff Metropolitan University. She teaches research methods at the undergraduate level and undertakes dissertation and project supervision for MBA students.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2026
Langue
anglais
ISBN 10 
1398622729
ISBN 13 
9781398622722
Reliure
Relié
Nombre de pages
328
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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