Articles liés à Principles of Marketing Analytics: Understand Data-Driven...
Synopsis
This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational principles to applied insights of marketing analytics, developing the analytical mindset and confidence to make evidence-based marketing decisions. This textbook explains how data drives segmentation, targeting, campaign optimization, and forecasting, bridging marketing theory with analytical practice. Students will learn to collect, analyse and interpret data and explore how technologies such as machine learning and generative AI are transforming the discipline. Designed for both classroom learning and independent study, this textbook aligns with undergraduate modules in marketing analytics and digital marketing. It includes: - Frameworks including AIDA Model (Awareness, Interest, Desire, Action), CRO (conversion rate optimization) and TBL (triple bottom line) for applying analytics to marketing challenges - Real-world examples from Netflix, Walmart, Airbnb, Sephora, Nike and more that connect theory and practice and shows how data-driven insights power measurable impact - Exercises, discussion questions, and chapter summaries to consolidate learning - Key terms list and key learning points for quick review - Online resources for lecturers, including slides and a teaching guide Whether studying marketing analytics or preparing for a data-informed career, Principles of Marketing Analytics equips students with the skills to make confident, data-driven marketing decisions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Principles of Marketing Analytics: Understand Data-Driven...
Image d'archives
Principles of Marketing Analytics : Understand Data-driven Decision-making
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 49204604-n
Acheter neuf
EUR 47,93
Expédition à EUR 2,35
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Principles of Marketing Analytics (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This textbook demystifies the complex field of marketing analytics, taking readers on a journey from fundamental concepts to practical insights Principles of Marketing Analytics covers: - Data Collection and Measurement - Customer Segmentation and Targeting - Marketing Campaign Optimization - Machine Learning for Marketing - Forecasting future marketing trends As well as web analytics, social marketing analytics and exploring the potential of generative AI for A/B testing and customer engagement. Learn how to implement data-driven marketing strategies through practical exercises and valuable insights. Online resources include PowerPoint slides and a guide for lecturers, and in-text features include a glossary, key learning points and real-world examples from companies such as Netflix and Airbnb. This is an introductory textbook for anyone studying marketing analytics. Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398623279
Acheter neuf
EUR 50,34
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Analytics : Understand Data-driven Decision-making
Edité par
Kogan Page, 2026
ISBN 10 : 139862327X
ISBN 13 : 9781398623279
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 49204604
Acheter D'occasion
EUR 48,90
Expédition à EUR 2,35
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Vendeur : Devils in the Detail Ltd, Oxford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? NEW. N° de réf. du vendeur 001/BT/665P 3279
Acheter neuf
EUR 32,63
Expédition à EUR 18,76
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Analytics
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781398623279
Acheter neuf
EUR 46,31
Expédition à EUR 5,89
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)
Image fournie par le vendeur
Principles of Marketing Analytics
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational principles to applied insights of marketing analytics, developing the analytical mindset and confidence to make evidence-based marketing decisions.This textbook explains how data drives segmentation, targeting, campaign optimization, and forecasting, bridging marketing theory with analytical practice. Students will learn to collect, analyse and interpret data and explore how technologies such as machine learning and generative AI are transforming the discipline.Designed for both classroom learning and independent study, this textbook aligns with undergraduate modules in marketing analytics and digital marketing. It includes:- Frameworks including AIDA Model (Awareness, Interest, Desire, Action), CRO (conversion rate optimization) and TBL (triple bottom line) for applying analytics to marketing challenges- Real-world examples from Netflix, Walmart, Airbnb, Sephora, Nike and more that connect theory and practice and shows how data-driven insights power measurable impact- Exercises, discussion questions, and chapter summaries to consolidate learning- Key terms list and key learning points for quick review- Online resources for lecturers, including slides and a teaching guideWhether studying marketing analytics or preparing for a data-informed career, Principles of Marketing Analytics equips students with the skills to make confident, data-driven marketing decisions. N° de réf. du vendeur LU-9781398623279
Acheter neuf
EUR 53,23
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 6 disponible(s)
Image d'archives
Principles of Marketing Analytics: Understand Data-Driven Decision-Making (eng)
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 5 sur 5 étoiles
Etat : new. N° de réf. du vendeur R6AFY3RIQQ
Acheter neuf
EUR 46,63
Expédition à EUR 6,80
Expédition depuis Italie vers Etats-Unis
Expédition depuis Italie vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Principles of Marketing Analytics: Understand Data-Driven Decision-Making (Paperback or Softback)
Edité par
Kogan Page 2/24/2026, 2026
ISBN 10 : 139862327X
ISBN 13 : 9781398623279
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback or Softback. Etat : New. Principles of Marketing Analytics: Understand Data-Driven Decision-Making. Book. N° de réf. du vendeur BBS-9781398623279
Acheter neuf
EUR 54,12
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 5 disponible(s)
Image d'archives
Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-GRD-9781398623279
Acheter neuf
EUR 50,07
Expédition à EUR 7,61
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 5 disponible(s)
Image d'archives
Principles of Marketing Analytics: Understand Data-Driven Decision-Making
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9781398623279
Acheter neuf
EUR 59,52
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles