Event Planning and Management: Principles, Planning and Practice - Couverture rigide

Dowson, Ruth; Albert, Bernadette; Lomax, Dan

Couverture rigide

ISBN 10 : 1398623830 ISBN 13 : 9781398623835

Editeur : Kogan Page Ltd, 2026

Synopsis

This textbook provides step-by-step guidance for planning, designing and delivering successful events.

An indispensable resource for students studying events management, as well as early-stage practitioners and aspiring events managers, Event Planning and Management looks at how to:
- Research, develop and plan an event, including selecting a venue
- Market and promote for the target audience
- Manage on-site on the day
- Measure the success of an event and plan for the future

This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes and sustainability. With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.

A propos du livre

À propos des auteurs

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1398623830
• ISBN 13: 9781398623835
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 376
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible