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Synopsis
A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Lee, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience. This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets. Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes: - Definitions and frameworks that distinguish luxury from premium branding - Guidance on integrating heritage, innovation, and sustainability in strategy - Exploration of consumer psychology and the creation of brand desire - Key concept boxes, review questions, and applied exercises for classroom use - Online lecturer resources, including PowerPoint slides and instructor manuals Whether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Khuong Minh Le, professionally known as Kent Le, is a senior lecturer and course leader for the MA International Fashion Business with Marketing Management and Luxury Branding pathways at the University of East London. Additionally, Kent teaches, guest speaks, and externally examines Fashion & Luxury Business courses at Condé Nast College of Design (UK), Domus Academy (Italia), Amsterdam Fashion Academy (The Netherlands), Beacon College (Singapore), and Fordham University New York (USA), where he is currently a Professor of Business of Fashion.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Luxury Marketing : Develop Innovative Marketing Strategies for Luxury Brands
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Luxury Marketing (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. Luxury Marketing provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability and globalization. While luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences and consumer psychology. Luxury Marketing delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This is underscored by real-world examples from global brands such as Shang Xia, Gaggenau and Aman Resorts. This book shows how to distinguish between 'luxury' and 'premium' and how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation. It explores the psychology behind luxury consumption, how to appeal to preferences of various consumer segments and the importance of creating unique customer experiences. It is supported by learning features such as key concept boxes, exercises and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals. Luxury Marketing is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management. Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398624054
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Luxury Marketing : Develop Innovative Marketing Strategies for Luxury Brands
Edité par
Kogan Page, 2026
ISBN 10 : 1398624055
ISBN 13 : 9781398624054
Ancien ou d'occasion
Couverture souple
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Luxury Marketing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781398624054
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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands (eng)
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Luxury Marketing
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.This textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand stories and customer experiences. Real-world examples from Shang Xia, Gaggenau and Aman Resorts demonstrate how leading brands balance tradition with adaptation to new audiences and global markets.Designed to support modules in Luxury Marketing and Luxury Brand Management, this textbook includes:- Definitions and frameworks that distinguish luxury from premium branding- Guidance on integrating heritage, innovation, and sustainability in strategy- Exploration of consumer psychology and the creation of brand desire- Key concept boxes, review questions, and applied exercises for classroom use- Online lecturer resources, including lecturer slides and an instructor's manualWhether studying luxury marketing or preparing for a professional role in brand management, Luxury Marketing equips students with the insight and confidence to navigate the evolving world of luxury. N° de réf. du vendeur LU-9781398624054
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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands (Paperback or Softback)
Edité par
Kogan Page 2/24/2026, 2026
ISBN 10 : 1398624055
ISBN 13 : 9781398624054
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands. Book. N° de réf. du vendeur BBS-9781398624054
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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-GRD-9781398624054
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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands
Vendeur : California Books, Miami, FL, Etats-Unis
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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. N° de réf. du vendeur V9781398624054
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