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Synopsis
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Joanna Jensen founded the UK's multi award-winning baby and child personal care brand, Childs Farm which she sold to PZ Cussons PLC in 2022. She is passionate about SME's (small to medium enterprises), is a prolific angel investor and a regular contributor to media outlets including The Sunday Times, City AM and Radio 5 Live. She sits on the Angel Investing Committee for the UK Governments Invest in Women Task Force, the advisory board of leading consumer initiative Buy Women Built and is a mentor with Imperial Mentoring Service at Imperial College London. Joanna Chairs both the Enterprise Investment Scheme Association (EISA), the trade body for the UK's tax efficient investment scheme, and the philanthropic arm of Paralympics GB, The Parallel Club. She lives in Marlborough, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Making Business Child's Play: How to Build a Winning Brand
Edité par
Kogan Page, 2025
ISBN 10 : 1398624578
ISBN 13 : 9781398624573
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Vendeur : Books From California, Simi Valley, CA, Etats-Unis
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hardcover. Etat : Fine. N° de réf. du vendeur mon0004049400
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Making Business Child's Play : How to Build a Winning Brand
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 49563789-n
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Making Business Child's Play: How to Build a Winning Brand (Hardback or Cased Book)
Edité par
Kogan Page 9/30/2025, 2025
ISBN 10 : 1398624578
ISBN 13 : 9781398624573
Neuf
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Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Hardback or Cased Book. Etat : New. Making Business Child's Play: How to Build a Winning Brand. Book. N° de réf. du vendeur BBS-9781398624573
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Making Business Child's Play : How to Build a Winning Brand
Edité par
Kogan Page, 2025
ISBN 10 : 1398624578
ISBN 13 : 9781398624573
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 49563789
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Making Business Child's Play
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781398624573
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Making Business Child's Play
Edité par
Kogan Page Ltd, GB, 2025
ISBN 10 : 1398624578
ISBN 13 : 9781398624573
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. FINALIST: National Indie Excellence Awards 2026 - Business: Entrepreneurship and Small BusinessDISTINGUISHED FAVORITE: Independent Press Award 2026 - Business: Entrepreneurship and Small BusinessFINALIST: 2025 Foreword Indies Book of the Year - CareerA behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jensen shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same. With honesty, clarity and practical detail, Jensen walks through the key decisions, pivotal moments and tough lessons that shaped her journey. You'll learn how to navigate setbacks, build a scalable brand and grow with purpose in a competitive market. Whether you're launching your first product or scaling up with ambition, Making Business Child's Play shows how to turn your vision into a category-defining business. Themes include: challenger brand strategy, FMCG entrepreneurship, brand purpose, market disruption, startup growth, founder resilience. N° de réf. du vendeur LU-9781398624573
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Making Business Child`s Play - How to Build a Winning Brand (eng)
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Etat : new. N° de réf. du vendeur C5MOWMJMSW
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Making Business Child's Play (Hardcover)
Edité par
Kogan Page Ltd, London, 2025
ISBN 10 : 1398624578
ISBN 13 : 9781398624573
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Joanna Jensen is the founder of the British multi-award winning, baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every element of their range from content to bottle is thought through to ensure they are best for skin and best for planet. Focusing on sustainability and with an eye to challenging an established market, Childs Farm received rave reviews from happy parents, proved to be a winning formula for the high street. In this revealing book, Joanna Jensen, a true business disruptor, tells her personal and her business story. From being a single parent with two small children, to building an award-winning brand stocked in supermarkets, this book details every step of the journey to becoming a successful brand creator, business owner and high street champion. Child's Play is a book for anyone with a business idea and a passion to build a brand. Told with a unique voice, the book doesn't sugar-coat anything but is guaranteed to ignite passion and excitement for business. Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781398624573
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EUR 41
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Making Business Child's Play: How to Build a Winning Brand (0)
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. N° de réf. du vendeur V9781398624573
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EUR 32,45
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Making Business Child's Play : How to Build a Winning Brand
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : New. N° de réf. du vendeur 49563789-n
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