AI for Public Relations: A How-To Guide for Implementation and Management - Couverture souple

Couverture souple

ISBN 10 : 1398625035 ISBN 13 : 9781398625037

Editeur : Kogan Page, 2026

Synopsis

Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk.

Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption.

Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI.

A propos du livre

À propos des auteurs

Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School who supports agencies and in-house teams on management, corporate communications, and public relations issues. Based in London, UK, he was previously managing director at Metia Group, an international digital marketing agency and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen is a Chartered PR Practitioner, was previously the President of the CIPR and is now an Honorary Fellow of the CIPR and a Fellow of the PRCA. He was awarded the Mark Mellor Outstanding Contribution to the Industry Award by the PRCA in 2021.

Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency based near Watford, UK. He is a founder member of the CIPR AI in PR panel, the author of the first papers published by the CIPR on AI in PR (on AI and data ethics), and the creator of the world's first AI and Reputation Leadership course. He is also a regular speaker, trainer, and consultant on AI in PR, focusing on helping communication teams integrate AI into their workflows and managing the reputation and relationship impacts of AI adoption across the organisation.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1398625035
• ISBN 13: 9781398625037
• Reliure: Broché
• Nombre de pages: 288
• Éditeur: Waddington Stephen, Verinder Ben
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne