Competitive Sustainability: Driving Change with Value - Couverture souple

Eyre, Alexis; Randle, Paul

Couverture souple

ISBN 10 : 1398625345 ISBN 13 : 9781398625341

Editeur : Kogan Page, 2026

Synopsis

How can business leaders adopt sustainable practices while maintaining their competitive advantage? Explore a fresh and innovative stance on the future of sustainability where professionals can embrace commerciality with this essential guide.

Despite decades of corporate efforts and successes such as the large-scale financing and deployment of renewable technologies, from the planet's perspective business is failing to change at the speed required. It is therefore in the interest of organizations to focus on being competitive from a sustainability perspective. Competitive Sustainability explores how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of a successful business. It acknowledges the failure of the sustainability community to drive real corporate change and lays out a new and necessary path for successful business, one that both sustainability and business leaders can share.

Written by two experienced and award-winning authors in the sustainability field, Competitive Sustainability discusses the need for this shared approach and acts as a guide to the tools, expertise and mindsets essential for delivering success. It explores how business leaders can adopt sustainability while maintaining their competitive advantage and includes practical tips and frameworks as well as real world examples from companies including Microsoft, Google, AXA, Tony's Chocolonely and Nike.

A propos du livre

À propos des auteurs

Alexis Eyre is the Co-Founder of the Sustainable Marketing Compass, Founder of Green Eyre and Co-Founder of Sustainists Consultants. Based in Hampshire, UK, she has worked media owner, agency and client side for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1398625345
• ISBN 13: 9781398625341
• Reliure: Broché
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne